I created a questionnaire to help me write my mission statement for my newspaper. I asked thirty people to complete my questionnaire all of various ages. I have gathered together the following results;

1)Are you male or female?
Male 13/30
Female 17/30

2)What is your age?
Under 18 2/30
18-25 3/30
26-35 7/30
36-50 14/30
Above 50 4/30

3)How often do your purchase your local newspaper?
Every week 17/30
Every now and then 5/30
When somebody I know is featured 5/30
When an article I'm interested in is featured 3/30

4) Do your purchase your local newspaper to browse the adverts?
Yes 7/30
No 13/30
Occasionally 10/30

5)When the newsaper is purchased is it then passed on to friends or family?
Yes 16/30
No 5/30
Occasionally9/30

6)What articles do you like to see featured in your local newspaper?
School articles 6/30
Political articles 7/30
Events articles 4/30
Sports articles 3/30
Local affairs articles 8/30
Other(please state) 2/30 1 article that would like to be seen featured is traffic articles
1 article that would like to be seen featured is court round up articles

7)Do you like to see celebrities or local citizens featured in your local newspaper?
Celebrities 5/30
Local citizens 15/30

8)After reading your newspaper is it then put in the rubbish or recycled?
Put in the rubbish 3/30
Recycled 1/30
Passed on 16/30

9)Would you like to see local advertising featured or national advertising featured?
Local advertising 13/30
National advertising 8/30
Both 9/30

10) How much would you be willing to pay for the local newspaper?
20-50p 6/30
50-70p 8/30
70-90p 16/30

From my results it is very clear that people are wanting an ultra local newspaper that will be aimed at people in their thirties and onwards to catch up on all the local news. They would also like to see local citizens featured as well as including local advertising. The majority of people would be wiling to pay between 70-90p for the newspaper as long as it had appropriate content. After the newspaper is read it is often passed on to friends and family, perhaps articles are being recommended, so next time these friends and family will purchase their own copies. Most people purcahse their local newspaper every week to catch up with local affairs which are the articles that people are most interested in. These results will help me create my mission statement for my newspaper which will be an ultra local newspaper.