Mission statement

From my research and results i have decided to create an ultra local newspaper. I'm aiming to cover political, social and economic issues within Harrogate. The newspaper will be published weekly, because of the small boundaries of the area covered; there would not be sufficient stories to publish it daily. There will be a charge of 85p for the newspaper although i expect my main revenue to come from local advertising rather than the cost of the paper. My target audience will be local people in their thirties onwards as from my questionnaire these are the highest category of people who purchase and read local papers. My results have shown that there are more female readers of the local newspaper than males, so i would have to bear that in mind and perhaps have a slight female bias in my choice of articles. I am anticipating that my newspaper will be read by a secondary audience in take-away restaurants, hairdressers etc. I anticipate that my audience will retain the newspaper after their initial reading for reference purposes that week.