Generic conventions of newspaper advertisements

There are very few advertisements for an actual newspaper itself which made it difficult to find these images.
Each advertisement follows some of the same conventions when portraying their newspaper

The Guardian

The Guardian uses bright colours and abstract images to grab the viewers attention, giving the newspaper personality, rather than just bein dull and boring, which most newspaper are stereotyped as. This means the images will appeal to the younger generation. Althought the colours are bright they are quite neutral as they arent aimed at just one gender, they are aimed at both. The advertisements always feature The Guardian logo. They encourage the viewer to make their own opinions from the facts that are given in the newspaper which makes people want to read the newspaper as they can be interactive with it.

The Daily Telegraph

The Daily Telegraph looks more sophisticated and would appeal to the older generation. The background colours are very neutral making it non gender specific, helping to give it a serious feel. The images are of celebrities that the older generation would relate to and recognise. In both advertisements the newspaper uses the same slogan "It pays to think big" showing that people and things have developed into greater things which is what the newspaper wants its readers to do, become something because of the stories they have read, etc.

The Times

The times uses simple images and neutral colour schemes so the advertisement isn't aimed at a specific gender or age. The advertisements include the logo and same font as the logo on slogans and text. The second advert is more likely to grab somebodies attention as it is an emotional image, like an emotional plea to the readers.

The Sun

The Sun advertisements focus more on value for money rather than the stories included in the newspaper. The till reciept is especially effective as people are interested in value for money. This image shows readers exactly what they can get for 30p. The adverts include The Sun logo. It also uses images of people that the readers can relate to. The colours are quite dull and neutral which then really make The Sun logo stand out.

The generic conventions i have found are

• 1 main image
• Not alot of text
• Eyecatching
• Involves the newspaper website
• The general tone is serious
• Features the name of the newspaper with its logo
• The advert tells you what is unique about the newspaper
• They aren't gender or age specific
• They include prounouns to involve the audience
• 'Value for money' is a technique used to sell the newspaper
  

In conclusion all the newspaper follow similar conventions in order to captivate the audience and get them to purchase their newpaper. They do this by using simple advertisement techniques and neutral colours, making the adverts appeal to all types of people no matter what their age or gender. The adverts focus on what the newspapers have to offer and value for money. All the adverts contain bold titles to grab peoples attention, but then little text so they dont lose interest.