Harrogate Advertiser, Ripon Gazette, Wetherby News and Knaresborough Post are all produced by the same company Ackrill Media Group. All websites have the same layouts and generic conventions. This is why I looked into local newspapers from different areas to gather a much broader range of research into these generic conventions. I studied the websites of the following newspapers:
· Harrogate Advertiser
· Hereford Times
· Newcastle Journal
· North Wales Weekly News
These are the generic conventions of the websites that i found:
- House style-Still keeps the blue colour scheme
- Brand Identity-Features the Harrogate Advertiser logo used on the newspaper
- Interactive options-allows people to comment on articles and newsletters
- Hyperlinked advertising-when clicked the reader is taken to its own website
- Weather forecast-linked with the actual newspaper
- Search engine-Allows people to search for a specific topic
- Online archives-Old articles available for people to view online
- Contact options-Makes it easy for someone to contact the newspaper via email
- Registration options-Log in/out, Register, allows people to sign up to newsletters etc
- Latest national news-Included at the top of the website in scrolling text that changes
- Job search-Linked with jobs avaiable in the newspaper
- Follow on articles-Some articles online following ones featured in other issues of the newspaper
- Extra articles-Some articles that arent featured in the newspaper at all
- Hyperlinks to sister newspapers-Allows the reader to also view other local news via the sister newspapers
- Article cateogories-Articles placed into cateogories to allow easier access for people wanting to view topic related articles
- Traffic guide-Keeps people up to date with the traffic flow and shows live video footage
- Forums-Allows people to discuss topics between themselves
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